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Product Branding Project 

Self Project| Pattern Exploration |2020

A nifty geometrical design fabricated by compilation of the word ‘CREATE’ painted in greyscale by maintaining a balance between the black and white values, followed by reformatting the design by cutting out the original piece into various trigonometric shapes and rearranging in a puzzle-like arrangement. This creates a different design altogether, which is then painted from monochromatic to a coloured form using a palette of cool colours.

 

The final design is then used as a packaging design for the purpose of styling a soda brand- ‘Ultra Fizz’. The pattern is applied on the soda cans for three different flavours- Passion Fruit (original pattern), Grape (blue pattern), Green apple (green pattern), complemented with an original trademark as well as a holographic touch to the subtle background. Hues of orange, blue and green are chosen to signify and reflect passion, energy and refreshing positivity.

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Ultra Fizz

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