Currently based in Singapore, pursuing a full-time role as a Junior Art Director at UltraSuperNew, Singapore.
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Awards and Recognition
2024
Featured by Little Black Book (LBB Online)
Featured in LBB Online's "Uprising" series, - Uprising: Failing without Fear, with Javeen Bakshi. As an Art Director, shared my creative journey, insights on branding creativity, and emerging trends with Tom Loudon, showcasing my expertise and thought leadership in the industry.
​2024
Crowbar Awards
Won the Crowbar Award, Best in Communications Category for 'Bird Bird and Bee Bee'- A group-led research project. We created a text-driven UI feature in Disney+ that acts as a toolkit for parents to tackle sensitive conversations surrounding birds and bees topics. The project also bagged -
two GOLD awards in Communication (Activation) and (Direct Marketing), one SILVER in the Applications (Health and Wellness) category,
one BRONZE in the Good (Communication) category, and, a FINALIST position in the Applications (Digital Innovation) category.
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​2020
GAAH X NRTYACollaborated with Gaah Tastic and Nrtya Culture to showcase my art collection, demonstrating my unique creative vision and artistic expertise, and solidifying my position as a leading local artist.
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As a dynamic visual storyteller, my passion lies in bringing fresh and innovative ideas to life. With a keen eye for detail and a natural flair for design, I excel at creating compelling visuals that resonate with audiences. I am adept at conceptualizing and executing design concepts across a wide range of media, including print, digital, and social. My key strengths lie in concept generation, strategic ideation, strong communication and presentation skills.
Work Experience
ULTRASUPERNEW, SINGAPORE
OCT 2023 - Present
JUNIOR ART DIRECTOR
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Spearheaded high-impact marketing initiatives for government agencies like NYC (National Youth Council) and WSG (Workforce Singapore), shaping strategic content and vital collaterals. Co-led social media management for NYC and TADA, alongside leading regional productions for TADA and JobStreet. Successfully organized and directed a podcast series for NYC, featuring top government-appointed guests tackling critical issues relevant to Singaporean youth.
Beyond campaigns, I contribute to pitch project management, oversee briefs, and actively engage with USN’s associate art gallery as an artist and curator. My journey blends creativity, strategy, and execution, driving impactful campaigns that expand brand narratives and audience engagement.
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SOCIETAL, SINGAPORE
JULY 2023 - AUG 2023
JUNIOR ART DIRECTOR
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Played a pivotal role in developing and executing impactful campaign content for leading brands like LionsBot, St. Ives, and Allianz, broadening my portfolio across technology, customer service, and lifestyle sectors.
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In a short yet dynamic tenure, successfully captured the essence of diverse industries, enhancing my professional versatility and skills.
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GREY GROUP, SINGAPORE
MAY 2022 - AUG 2022
CREATIVE INTERN
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As a creative at Grey, I collaborated with the team to conceptualize ideas, visualize them, and create unique brand experiences.
For initiatives that primarily targeted Singapore, I was also responsible for producing pitch deck assets and assisting in creative direction, which gave me a comprehensive awareness of the local culture and advertising market.
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MADE WITH VADELA
MAY 2021 - OCT 2021
JUNIOR ILLUSTRATOR AND DESIGNER
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Developed interactive creatives as a part of social media marketing to increase the following of the clientele outreach.
Single-handedly took charge of the COVID-19 commercial content design work for helping the company's NGO client Khalsa AID's social media page in India.
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RADA- RED ALKEMI DIGITAL ACADEMY
SEP 2019 - OCT 2019
CREATIVE ASSITANT
Assisted the design team in various branding and social media projects, while taking an active part in adapting concepts and delivering ideas.
Media Editing and Creative Writing for social media posts