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Caffeination

Product Branding

Self Project| Pattern Exploration |2020

A nifty geometrical design fabricated by compilation of the word ‘CREATE’ painted in greyscale by maintaining a balance between the black and white values, followed by reformatting the design by cutting out the original piece into various trigonometric shapes and rearranged in a puzzle-like arrangement. This creates a different design altogether, which is then painted from monochromatic to a coloured form using a palette of cool colours.

 

The final design is then used as a packaging design for the purpose of styling a coffee brand- ‘Caffination’. The pattern is applied on the coffee cup as well as the coffee packet, complemented with an original. Caffeine is considered a common stress buster for many. The application of different values of blue is used to create an impact of a refreshing yet calm feeling on the audience generated through various tints and tones of blue used.

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